Three new bets: WhatIfCinema, Eatelligent, Unbrokn.

Adding three to the portfolio this month. Different shelves, same operating model.

WhatIfCinema — a curated editorial universe about the films that almost existed. Kubrick''s Napoleon. Jodorowsky''s Dune. The casts that nearly happened. Newsletter-first, premium archive at launch. For film nerds who think the unmade movies are as interesting as the made ones.

Eatelligent — nutrition intelligence without the calorie-counting prison. Tell it your goals, snap photos of what you actually eat, and it surfaces the one or two changes most likely to move the needle. Not a generic plan. Your actual food.

Unbrokn — a recovery companion for people coming back from something hard. Injury, burnout, grief, a long flat year. Not a fitness programme, not therapy — something in between. Progressive protocols, two-minute check-ins, progress that shows up in how you feel.

All three are at coming-soon. Waitlists are open. Early-access users get meaningful perks (free premium runways, founding-member pricing) — the products page has the details.

Why three at once? Because the marginal cost of the eleventh product on a shared CraftyAlpha spine is much lower than the cost of the first. The platform is starting to compound.