Goldzilla: gold exposure without the complexity.

Gold is having a moment again. The problem with most ways to own it: ETFs feel abstract, physical gold is a hassle, and the "buy a fractional bar through a regulated vault" products bury you in a 14-step KYC.

Goldzilla is one screen. Set how much gold you want exposure to. Top up monthly. Your share of physical, vaulted, allocated gold updates in real time. Sell back at spot in two taps.

Currently waitlist-only — the regulatory work for a custodian relationship is the gate, not the engineering. We''re aiming to open the doors to UK customers first, then EU, with a deliberately small initial cohort so we can support people properly.

Why CraftyAlpha is in finance products at all: I think the next decade rewards operators who can move regulated UX from "obscurely painful" to "invisibly easy". Goldzilla is the first proof point.