Counterly is live: get-out-of-trouble bookkeeping.

Counterly shipped its first paying tier this week. The pitch is unglamorous and that''s the point: you''ve fallen behind on your bookkeeping, HMRC is sending letters, and you need a tool that helps you catch up without judging you.

What''s in v1:

• Bank statement import (CSV + Open Banking via TrueLayer)
• AI-assisted categorisation against the standard self-employment expense codes
• A no-shame Catch-Up Mode that walks you through one month at a time
• Self Assessment-ready export

What''s next: VAT support for sole traders crossing the threshold, and a quiet "your accountant can log in here" mode so you don''t have to email spreadsheets around.

Counterly is also CraftyAlpha''s first product to use the shared admin-side income aggregation — every Stripe charge flows into the holding-company books automatically. Dogfooding the operator OS.